Information

Press Release

January 31, 2007
NEC Soft, Ltd.
Functional enhancement and the overseas deployment of
digital signage software, "PanelDirector™"
Today, NEC Soft, Ltd (hereafter called NEC Soft. HQ: Koto-ku, Tokyo. President: Kenji Ikehara) announced the regional sales of its digital signage software product - PanelDirector™ 1 , in overseas markets, outside Japan. ("PanelDirector™" is the registered trademark for overseas marketing and sales of its domestic product "SmartPanel™"2)

NEC Soft first sold the SmartPanel™ in the digital signage market in Japan in 1998, and introduced the PanelDirector™ to a handful of its overseas markets such as Australia in 2003. Now, NEC Soft aims to market the PanelDirector™ more aggressively in the Asia-Pacific region, namely Australia, New Zealand, Indonesia, Singapore, Malaysia, Thailand, Vietnam, Taiwan, and China. A technical support team in the overseas subsidiaries of NEC and NEC Soft, was also organized to establish a framework for sales and maintenance for these products sold outside Japan.

PanelDirector™ is leading digital signage solution that distributes dynamic video, images, text and more direct to flat panel display screens anywhere, anytime. From eye-catching advertisements and in-store promotions, to breaking news and announcements and up-to-the-minute timetables and schedules, the PanelDirector™ can be adapted for use in various business settings and sectors, such as in banks, shopping malls, restaurants, hotels, universities, hospitals, and many more.

In the latest version of PanelDirector™, panel display functions have been improved drastically. With a wide range of supported formats such as HTML, Flash, Microsoft PowerPoint, still and moving images, and the ease of connection to audio-video equipment, the PanelDirector™ presents information in a clear and easily comprehensible manner, in single or multiple split-screen formats, pre-scheduled or in real-time. Moving messages are also more vibrant and visually stimulating.

In addition to the significant functional enhancement of the product such as indicated function of display, bilingual versions in English and Chinese (simplified and traditional) are now available for both the “PanelDirector™ Standard” for small to mid-scale networks, and “PanelDirector™ Professional” for large scale networks.

NEC Soft plans to market the PanelDirector™ to 500 companies in the Asia-Pacific region in the next three years.

Please refer to the appendix for product features and examples of product usage.

1 PanelDirector™ is a trademark of NEC Soft, Ltd.
2 SmartPanel is a registered trademark of NEC Soft, Ltd. in Japan. Other company names and product names referred to herein are trademarks of their respective companies.
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  NEC Soft, Ltd., a wholly-owned subsidiary of NEC Corporation, has been providing solutions, mainly Systems Integration & System Services, Software Development, and Sales of Software Packages & Information Processors, and creating reliable partnerships with our customers for over 31 years since it was established. By offering total, unified services with separate business domains, NEC Soft's Total Services dynamically support the value creation customers seek.
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NEC Soft, Ltd. Overseas Solutions Division
TEL: +81-3-5569-3345
PanelDirector home page: http://www.necsoft.com/soft/spanel/English/index.html

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